Agenda

ICS-CERT, which monitors safety in the US industrial system, was informed of over 250 serious cyber industry incidents last year. Cyber attacks around the world target vital IT infrastructure systems, and a significant percentage of these attempts are often carried out with state subsidy. The best known security manufacturers have purpose-oriented protection profiles and guidelines to minimize this worrying level of risk. Hungarian industrial system infrastructure is made of the same components as the other systems around the world. Why, then, do some in Hungary still think that we are not targeted by malware, or exposed to SCADA vulnerabilities or accidental cyber security incidents? Do air gaps and firewalls really protect industrial system IT? We are searching for answers today with tangible examples and thought-provoking ideas.

In my presentation I would like to demonstrate the advantages available if someone is in a favorable position. This would be when an industrial facility has at its core a structured cabling system, server room and physical protection systems, with energy management systems that offer cost-effective operation, plus IT and telecommunications systems from a single source, namely a systems integrator that would take care of the planning, then the construction and finally the running.

The saying that data lies around everywhere is becoming a commonplace! This is even more so in the environment of mass-production companies. Production lines generating large volumes of products and using mass quantities of materials and spare parts generate billions of pieces of data as by-products every day, regardless of the sector of industry. If some small part of this sometimes unnoticed mass data could be captured and converted into information, unprecedented horizons might open. Data lies on the ground. Let's pick it up.

Industry has made significant business achievements via the use of Big Data. A possible direction is supporting quality assurance to enable early forecasting of various defects and efficient intervention. In addition Big Data offers us a range of possibilities for process optimization, and we can discover critical points during manufacturing and identify bottlenecks. Furthermore a step forward can be made in minimizing costs with Big Data-based devices, the use of which can foresee machine defects and thus allow the necessary maintenance. I will show you several relevant examples and you can catch a glimpse of T-Systems’ Big Data and analytics-related solutions.

After lengthy consultation and receiving detailed information about customer demand, T-Systems Hungary planned and implemented the server room for the building, its distributors, an intelligent function structured cabling system, LAN network and IP telephony. Their role was system integration and they cooperated with Futureal Group, which provided the building, and now they also support the advanced level operation of the implemented solutions.

The past few years have been spent with preparation in the field of mobile payment and the MobilePurse. A large number of participants appeared with new solutions and new technological innovations were received again and again. Mobile service providers are getting into an increasingly difficult situation with their mobile purse solutions, as the other service providers endeavour to de-link them from the supply chain. The lecturer will outline the essence of a future-proof mobile purse strategy and the way mobile service providers can join and become successful despite all difficulties. In addition, the analyses, figures and customer feedback related to the already performed pilot research will also be presented. Commercial start will also be on the agenda.

As a result of the saturation of the market significant price competition began to evolve to retain customers. In addition to continuous “campaigns”, a positive customer experience also plays an important role in this fight. Today, the required level of customer service cannot be provided without appropriate information technology background and support.
The merger of Motorola Solutions and Zebra Technologies is able to support the players of this sector with complex and cost-efficient package solutions. A number of new solutions or solutions already in use abroad will be introduced, which may significantly contribute to the increase of customer experience and efficient customer service.

Digital Signage is no new concept. The first screens of this kind appeared in Hungary on a pilot basis already five years ago, however, no extensive adoption of this technology has started yet.
What is the reason?  
Why do we still see posters everywhere?

There is a demand for digital communication.
What is this technology able to do?
What can carry business value?
What should we use DS for?

There are numerous questions and a great deal of solutions. Interactivity will be given a significant chance during the lecture.

The Young Surgeons’ Section of the Association of Hungarian Surgeons (FiSeSz) is responsible for the organisation and maintenance of regular working relationships between young medical specialists, junior medical specialists and resident physicians (below 40 years of age) active in surgery. As a first step in the cooperation with T-Systems Hungary, in the framework of this year’s congress held at Balatonalmádi, young surgeons had the opportunity to follow an operation performed at Surgery Clinic I of the Semmelweis University “broadcast” live. FiSeSz and T-Systems Hungary intend to continue their recently established relationship by a series of training courses built on virtual methods, which they call T-Systems Academy.
 This means that the essence of the academy, in other words, postgraduate training, which will be accessible broadband, is that the stakeholders can participate in the education with the web switched on and interactively, as physicians are required to constantly obtain information but they cannot afford continuously watching the Internet.
The academy would also provide a solution for the specialists of certain topics to provide the most recent information, and thus it would meet the requirement represents the expected education of a young surgeon’s or physician’s education at a European standard. In addition to the annual congresses, this educational forum may provide further education and improve their skills. The planned training courses may be held in a form not yet applied in medicine and medical education in Hungary, and a forward-looking, innovative training structure may be developed from them.

T-Systems Hungary has been operating in its current form since October 2012. The company was established by merger of several firms, including IHS Informatika Kft., which contributed its complete range of activities into the new corporation. Previously, IHS Informatika Kft. was a leader in the Hungarian healthcare market with its complex medical system service provision activity. It was then included in T-Systems Hungary, and formed the company’s Healthcare Line. In 2013 it was decided that the Healthcare Line would expand its activities, which meant engagement in the distribution of medical instruments and devices. This managerial decision was followed by market activity and then significant achievements. In the course of the year 2013, two medical universities and the neonatal intensive care units of three hospitals undertook medical technology and IT development, in the values of nearly one and a half billion forints, with the professional contribution of a consortium led by T-Systems Hungary. In the framework of numerous similar projects, T-Systems Hungary supplied several hundreds of modern medical and IT devices, and special medical IT solutions were built and integrated into the e-MedSolution hospital system developed by T-Systems Hungary and operating in hospitals.
In 2014, the successes continued: the consortium led by T-Systems Hungary was awarded the Semmelweis University’s tender for the supply of medical instruments in the value of several hundred million forints and an IT solution. Implementation is currently in progress. Based on its previous achievements, which give grounds for optimism, T-Systems Hungary intends to develop its supply of medical instruments and full-scale healthcare system integration.

In June 2014, the Innovation and Business Development Directorate of the Business Development line introduced a patient information system that is unique even in an international comparison at the Emergency Care Department of the Szent-Györgyi Albert Central Clinic.
The new system tracks patients through the Emergency Department from arrival to departure. In the course of the process, data are collected and assistance is provided in order to improve the efficiency of care. It helps physicians keep track of the number of patients in waiting, the waiting time and the time left before their treatment must start on the basis of their current health condition.  With the help of this solution, the Institution continuously monitors workload of the individual groups of physicians, and if required, re-organises care between the physician groups.
The system offers a number of benefits for patients too.
The development process and the final solution will be outlined, with its demo installation available for inspection in the exhibition area, and a glimpse will also be given into the relevant practical experiences.

The holy grail of big data strategy is to be able to easily leverage the information in all of these data stores to get a deeper, richer, and far more valuable view of customers, business processes, and opportunities. But Hadoop programmers are in short supply, so many organizations don’t have the skills they need to leverage Hadoop data. And it’s not feasible to move all of that data to a single data store; the cost and the security issues are prohibitive.
Oracle Big Data SQL breaks down those silos by leveraging Oracle SQL to enable you to get the insights you need with the skills you already have. Designed to be used with Oracle Big Data Appliance and Oracle Exadata Database Machine, Oracle Big Data SQL lets you use SQL queries to seamlessly access data stored in Hadoop, relational databases, and NoSQL stores.

Among Big Data trends, social mining has been listed for years, which in practice means analyzing data arriving through social media. What does this concept mean exactly, and what about the closely related Social Media Command Center (SMCC)? What business value does it mean if a corporate entity or a brand can be monitored through its social media print? What is the added value to Magyar Telekom? Can other segments follow the example of Telekom? What to do if you have no active social media community but would like one? This presentation gives you a glimpse of how it is worth starting an SMCC project, and the correct tools to use.

How can we sell more products while utilizing a playful attitude and going unnoticed - can we use this for customer retention or activating dormant customers? There are monotonous business processes, those daily, weekly, monthly tasks everyone does because they must. Could we make them more attractive and at the same time decrease the number of faults and achieve a business-critical data volume earlier? "Gamification" means a methodology based on tools we learned from games and which we then use in non-game environments and situations.

Non-personal presence is increasing over the telephone, in e-mails and text messages, on blogs, at forums, and also on application interfaces, and consequently, the volume of the customers’ textual interaction is becoming unmanageable by human resources. Directly and indirectly, with us or about us – customers ask and give and form their opinions, in other words, they make their voices heard.
The lecturer will present the way T-Systems Hungary’s solution promotes positive customer experience by the analytic processing of textual information.

What is the current level of development of the community transport in Hungary and worldwide? What services has T-Systems Magyarország provided for the operation of the modern community transport? How can development be achieved on the basis of the existing elements? How will the “smart-city” be established?
 

The presentation introduces what exactly the community bicycle system is, and continues with the results and experiences related to the Bubi project recently introduced in Budapest. The presentation details our plans for the future regarding both further improvement and extension of the system. The possibility of developing a nation-wide project is also brought up.

We introduce the legal and technological expectations regarding ticket sales, along with our planned solution; furthermore, we will outline our project ensuring compliance with the new legal requirements regarding computer-based invoicing.
 

At the end of 2013 the Északdunántúli Vízmű Zrt. won a non-refundable research and development tender worth HUF 314 million, the purpose of which was to develop an automated, “self-taught” control system capable of regulating the pressures of a water public utility network. The above task requires a 3-dimensional public utility network survey, a mathematical simulation model and a remote reading system introducing consumer habits. Following full deployment, an online, remote controlled (adapting to the network characteristics) intervention and measurement technology will also be required. Utilization of the opportunities in mobile communications and mobile data traffic, the data exchange between active network devices located in non-urban areas, as well as broad application of these opportunities are still to be met. The currently available technology, however, would already be able to support and meet the expectations in all areas.
 

With the spread of digital technologies, various webs, mobile and social channels are used by an increasing number of people. This also entails increase in the volume of accessible customer data, thus creating new opportunities in sales and marketing. Customers expect fast and personalized services, whether at the bank branch, over the phone, via the web or other mobile devices, or when they are simply browsing social networking sites. Customers are not looking for products, they actually want to collect experiences. For this reason the market players need to consciously improve customer experience on the basis of the real time definition of optimised value proposals.
 

Why is it inevitable for a corporate reporting system on the way of standardisation and supported by a data warehouse to disintegrate over time? How can it be re-united again? If it can, how to do it fast and cheap? What do we need to prevent falling apart right after the introduction of a self-service BI?

Following lengthy consultation and evaluation, the IAS 39 standard was replaced this year by the IFRS 9 standard. The resulting novelties and potential effects will be shown from the perspective of a financial institution during the lecture, and the main considerations and questions of both business and IT preparation and implementation.

In the period ahead of us, we can expect focussed central public administration, the strengthening of the institutional backgrounds and, through their activity, massive development in agriculture. The funds allocated to the sector from major Hungarian sources and from European Union subsidies are expected to increase, and consequently transform the sector’s image and compel the stakeholders to introduce new applied IT solutions.
Over the past few years T-Systems Hungary has implemented several projects in this field, has obtained thorough professional experience and has developed diverse competences. During the lecture the results achieved by our previous projects will be presented. Our aim is to give participants a view of our competences and position T-Systems Hungary as a potential partner when it comes to the implementation of short-, medium- and long-term IT projects.
 

Innovative companies, research institutions and people prefer to settle in liveable, well-organised cities, as a business environment within immediate reach is conducive to the improvement of business competitiveness. Locations compete one another globally, on a European level and within Hungary, too: wherever profitable businesses and the knowledge capital settles, tax and local council revenues can be used for urbanisation.

As the European Union pays particular attention to the development of digital urban services and products, there are several good examples to follow and several cities using leap-frog technology. The Deutsche Telekom Group has launched large-scale developments at numerous locations to promote city digitalisation and the evolution of smart communities.

T-Systems Hungary’s Innovative Digital City services help community operation in every area of life, improve the efficiency of city management and promote interaction between urban citizens and the management. Whether a community card, smart transport, an energy efficiency improving project or a local e-government system, all serve the same purpose: the creation of more competitive cities that are better to live in.
 

In the framework of the T-City programme, Magyar Telekom endeavours to present and make use of the ICT opportunity given in every key area of urban life, including healthcare, education, public administration, tourism, culture, transport and economy. In cooperation with the town of Szolnok, in 2009 a long-term development and innovation programme was started under the name T-City. Implementation of a smart city requires comprehensive developments that affect city operation and the life of city dwellers. T-City achievements, like the community card system, the Mobile Purse, energy management, smart metering, and the City Guard do not only form part of Hungarian smart city developments but also mark out its direction.

The population, companies and institutions of Szolnok, the T-City, are the first to familiarise themselves with and use Telekom’s new services, and by their feedback they have been contributing to development for six years now. They can directly experience its benefits and make their lives easier with their help. T-City tests, like the building blocks of a smart city, may simplify local administration, motorise urban economy and tourism, and contribute to cutting the costs of city operation and to security, and to the ICT training of the population in order to enable them to make good use of all these opportunities.

T-Systems Hungary is in the unique position in the Hungarian telecommunication and system integration market. We have the engineering expertise and the infrastructure required for IT system integration, while Magyar Telekom ensures the mobile and landline telecommunication network required for their operation. The products under development in our portfolio combine these two capabilities. We are confident that these complex solutions will improve our large corporate customers’ communication and mobility opportunities while distinguishing us from our competitors. During the first lecture of the session, examples will be given of the most important projects and the projects that will be extended in the immediate future will be highlighted.

Few areas are predicted to face such a fast growth as M2M solutions. T-Systems Hungary’s network services create the basis for carefree communication; and through our parent company and partners we have access to a pool of M2M solutions suitable for meeting the widest possible range of business needs, and our system integration expertise contribute exactly the convenience and accuracy to the project that create value for our business customers.

Mobile communication devices render work more convenient and efficient for corporate employees. Network infrastructure is designed to provide users with access to the communication services required for work through various types of devices even when they are in motion. In addition to the provision of access to both landline and wireless user devices, the network infrastructure must guarantee network safety and enforce the priorities among the various applications and services as well as the applicable limitations. During the lecture the solution of Alcatel-Lucent Enterprise Unified Access will be presented and an overview will be given of the unique functions of Alcatel-Lucent’s data network solutions.

The quality and uninterrupted improvement of the service providing network are key competitiveness factors in the telecommunication segment. In Hungary Magyar Telekom has both landline and mobile infrastructure. The presentation will be divided into two parts: László Bóka, Magyar Telekom’s landline network line manager will speak of the fixed network, and Tamás Kiss, Magyar Telekom’s wireless line manager will discuss the mobile one. The lecturers’ positions guarantee that the audience will be provided first-hand information about the details of the Partnership of a Digital Hungary landline network development plan, the current trends in data traffic, the current and future trends in the development of mobile data transmission network capabilities and the requirements of the frequency tender.

Cloud services are widely discussed nowadays. In this presentation Avaya will show the method of providing contact centre services from the cloud and Avaya’s global market leading technology. Cloud-based contact centre services may vary from very simple and cost efficient call centre functions to highly sophisticated multi-media contact centres, and are provided according to the requirements of the particular business. In collaboration with T-Systems, Avaya is building the best cloud service in Central Europe to improve customer experience in the contact centres through the most efficient service.

Digital Signage is no new concept.
The first screens of this kind appeared in Hungary on a pilot basis already five years ago, however, no extensive adoption of this technology has started yet.
What is the reason?  
Why do we still see posters everywhere?

There is a demand for digital communication.
What is this technology able to do?
What can carry business value?
What should we use DS for?

Corporate communication systems are frequently built of components that develop in parallel. Remember the mobile fleets built simultaneously with PBX telephony, or the IT and prompt messaging (chat) solutions like Microsoft Lync or Cisco Jabber, which have been spreading in increasingly wider circles in the past few years. With the help of cloud services, one can enter the world of online collaboration without the need to make any investment whatsoever. We instinctively feel that the integration of parallel systems would secure more benefits for us. The question is what can be integrated, what is worth integrating and particularly, where. Responses to these questions will be presented with knowledge of the systems used by our clientele in Hungary, and realistic potential solutions will be outlined.

In the past two years T-Systems Hungary has introduced hosted telephone systems at nearly 20 customers. In the period ahead of us, corporate customers are expected to increasingly use similar investment-free and flexibly alterable, use-based services.  Our experiences obtained in the course of consultations with our customers show that one of the primary goals is to cut costs and to use certain functions, including audio recording, the Contact Centre, video-communication and IVR, fast and without making any investment. In addition to presenting our cost analysis method, you will be familiarised with our Instant Phone product group, which increases the efficiency of intra-company communication and improves customer service, and may even be used across borders.

Cloud-based services, in other words, the lease of IT capacities (hardware, platform, software) constitute a highly complex concept, as they represent a technology, a business solution and a sales model at the same time. They can be examined according to technical, work organisational or financial (efficiency) considerations, not to mention their social and welfare effects. It is no accident that an entire session will be devoted to this subject during the Symposium. In the inaugural presentation a brief summary will be given of the most important aspects of cloud-based services from our perspective.

The Cisco Intercloud Fabric solution enables secure passage between private and public clouds, regardless of the virtualization technology and third-party service provider a business chooses. Businesses can extend their data centre resources at their discretion with external cloud providers without losing control over the design, management, and operation of their infrastructure. The interrelationship between a business and the service provider and communication between the various applications running in a public cloud are encrypted, and thus the data security, which is of primary concern for business organizations, is ensured.
Cisco’s solution provides businesses the option to choose their third-party cloud service providers on the basis of a value-based competition.

CLP’s chief financial officer in Hungary will share his experiences related to the use of SAP Business One. You will be given the company’s considerations and reasons for finally choosing the cloud solutions offered by T-Systems Hungary. An outline will be given of the flow of development in the company’s life and the staff members’ observations regarding the system and cloud services in general.

During our cloud introduction projects, we had to face unexpected challenges, which were typically not technical issues.   We will share a few lessons to warn you of the “land mine” fields:
- Differences between virtualisation <-> private cloud. Or: How a private cloud project turns into “mere” virtualisation 2.0?
– Key users left out of the project... Or: Who are the genuine users of a cloud?
– Two of the four business objectives of a cloud counteract each other. A priority order must be set up to decide if a pilot system needs to be built first.
- Eight years ago an Android developer was not a separate job. Cloud introduction also created new jobs, and this should be realised before project closing!
- The toughest enemy to defeat is ....the control system.

In the past decade our life has changed fundamentally, due mainly to technical developments. Some say, data will be the new natural resource of the future. The fundamental technologies of the new era encompass the BigData and result in new market and business dynamics.  IBM responds to the changes on a strategic level, by the development of epoch-making and epoch-saving technologies... But why is all this happening right now?

The most modern forms of IT defence are available from T-Systems Hungary’s cloud. Every element of the system must be continuously updated, improved and upgraded to make is resistant to the constantly changing and developing attempts at attacks in the cyberspace, which cause more than USD 300 billion loss to the world in the aggregate year by year. The trends predicted for the decades to come show that everyone needs to further increase this cyber-defence capacity in order to be able to stop the leakage of sensitive data through connections running at a speed of several Tbps and through highly complex database structures. With our cloud-based InstantSecurity solutions we intend to provide assistance in the fields of UTM (security device that provides broad network protection), anti-DdoS (protection against denial of service) and Security Management (log analysis and incident management).

How can cloud-based software solutions help the businesses of our days in the cost-efficient improvement of their performance, making use of mobility, location-independent collaboration solutions and the infinite opportunities inherent in the applications built on cloud-based platforms? An overview will be given of the up-to-date solutions and the technologies that are currently available on this market in Hungary, as the era of unsupported systems is over.

Whether it comes to private, public or hybrid cloud-based services, agility and quality are equally important during the entire life-cycle of service provision. This requires a uniform device that provides real-time comprehension of the performance and availability indicators of applications, server, warehousing devices and networks from design to operation.

Recently, completely new services are enabled to change everyday life and open up huge business potentials. Vehicles, smartphones, machines and other devices are smartly connected in their overarching systems. By 2015, more than 6 billion devices will be connected to the Internet. Deutsche Telekom endeavours to make things smart and focuses on high-quality global access, and the empowerment of horizontal as well as end-to-end solutions.  The building blocks and their interoperation will be presented during the lecture. Nevertheless, one should remember that it is not merely a machine to machine communication, human brain is needed. We need you!

The future direction of development in e-Health is the acceleration of access to health information and its delivery and use by professionals and consumers through ICT solutions via smart devices.

As the “Facebook generation” uses state-of-art ICT solutions in their everyday life, they can easily be involved in the use of e-Health solutions. The biggest challenge we face is to convince the eldest generation to familiarise themselves with these solutions, which will also help them in other areas of their daily life.
The daily use of e-Health applications keeps end-users engaged and changes their behaviour and attitude by increasing disease awareness and health consciousness, which may result in a complex change of lifestyle. The conversion of patients to empowered, active citizens requires a broader social change that leaves illness behind and embraces quality of life as a new paradigm.

E-Health solutions can also potentially help healthcare systems deal with shrinking healthcare resources. More medical and care interventions could be done remotely or by the patients themselves, guided by monitoring and reporting systems, thus reducing hospitalisation.

We believe that any kind of response to these challenges must strengthen the role of patients, and the emphasis must shift from reactive episodic care to a patient-centred approach, namely through better adherence to treatment and scaling-up of personal remote monitoring and self-care solutions. Telemedicine and telecare solutions could cure both problems: the accessibility of services and the sustainability of the system problem. (Telemedicine is the use of telecommunications to diagnose and treat disease and ill health). In the care plan the end-user, in joint effort with the professional carer, can define the schedule and the targets. The self-measured data is evaluated in the system and provides warning notice and an action plan in case of potentially hazardous trends and values.

We hear from many IT Managers that it's getting more and more difficult to maintain balance between service quality, risk and cost, while keeping up with the constantly changing business expectations.
Join us in exploring the benefits of cloud-based IT service management solutions – flexible processes combined with outstanding service management performance to meet the relevant expectations and cut expenses over the long term.

With the rocketing development of our IT capabilities, the exposure of the cyberspace to security incidents increases dramatically. Attacks coming from the outside we do not want to see them inside and data coming from the inside we do not want to see them outside. Simultaneously, with the spread of mobility, even the terms “inside” and “outside” have been blurred. The labyrinth of this rapid growth in hackers’ cyber attacking capability and the attackers’ motives are really just icing on the cake, as by now it meets and sometimes overlaps with intelligence activities and the government-financed development of cyber weapons.
In such an environment, it is important to understand the current corporate and institutional risks and to give appropriate, cost-efficient, well-scheduled and continuous responses. T-Systems Hungary’s security team is active in nearly 40 cyber security areas ranging from risk analysis through the codification of regulations and security incident management to the provision of cloud-based security services. With the help of strategic agreements concluded with the largest and most innovative international manufacturers, we can build cyber security background for complex international projects and provide their uninterrupted surveillance. In addition to revealing the current security trends, T-Systems responses will also be presented during the lecture.

Numerous features come along with smartphones. Apps, connectivity, new interfaces and APIs are continuously added to the small computer. Risk related to features is increasing. In order to avoid risks, either vendors offer security technologies or customers need to put organisational policies in place. However, all of the features reduce the serviceability of the device and the related user experience. During the lecture gap management will be explained and the balance will be identified.

The late 2013 agreement entered into by SAP and T-Systems Hungary are of outstanding significance for both companies. Within this framework, T-Systems Hungary undertook to prepare an SAP Business One version adapted to the local legislative and linguistic environment in 11 Eastern and Southern European countries for SMEs. In addition to this localisation, our company will be in charge of organising the sales and implementation channels in the countries concerned. This collaboration is in agreement with the SAP Business One product development strategy and fits perfectly into T-Systems Hungary’s international expansion strategy, too.

A state of the art contact center must meet at least two criteria. First it should provide superior customer experience and enable the endusers to reach the solution on the fastest and most comfortable way. On the other hand it should provide adequate controlling functions for the company in order to optimize its processes and cost structure. And all of this from the cloud.....? Yes, from the cloud through a robust and reliable infrastructure with retained flexibility using all the personalized features that are needed in a contact center. T-Systems and Avaya teamed up now to achieve this objective and enable T-Systems regional partners to meet their customer needs in the call center directly from the cloud.

How to leverage the new digital social world in a B2B economy? Businesses have considerably wider opportunity to reach their mobile customers and offer them propose smart targeted services and goods. Deutsche Telekom and T-Systems Hungary have been working in an extensive partnership ecosystem to provide an end-to-end solution to their corporate and residential customers. This is an easy to use and still amazingly effective solution!