What is SMAC?

This term is an acronym coined from the initials of the English words for the four forces that will determine ICT in the next decade: social, mobile, analytics and cloud.  It means a new combination of products and services to which an increasing number of companies adapt in order to be able to provide an efficient and forceful user experience.

To demonstrate this with an example, let us examine Netflix entertainment industries. Netflix implements its recommendation system with the help of sophisticated analysing algorithms used to forward custom-tailored offers to the user. Users can watch films streamed from the cloud to various devices (TV, tablet, telephone), and share their experiences on social spaces. They can do all this in the framework of an integrated service.

These components could also be accessible separately, the essence of SMAC stack is that the four areas collaborate: the new functions build on each pillar in a premeditated way. For example, the new opportunities ensured by a mobile devices allow more detailed data collection, which in turn is made possible by the availability of cloud capacities, and the latter form the basis of analyses performed to provide deeper customer experience and can be promptly integrated into social channels. Thus in the course of developing application/service and the integration of new functions, the four areas are interdependent, support one another, improvement in one creates opportunities in the other, and thus they cannot be managed completely separately.



SMAC-stack and corporate IT

SMAC is not a new pain in the tail for the company’s IT, as it actually makes their operation easier and more lucidly arranged, and enables maximum capitalisation on their resources.
In the period ahead of us, corporate IT heads will be told more frequently that they need to adjust to SMAC (the phenomenon may be termed by other words like “third platform” or simply digital age, but the essence is an architecture or operational mode or strategy that supports the joint management of the four areas covered by this acronym). The initial resistance is understandable, as currently the energies of corporate IT are used up by the need to integrate (at an operative level, at the level of data, online, offline etc.) the typically disintegrated and scattered systems that ensure the company’s operation. The truth is that SMAC is not a new pain in the tail for the company’s IT, as it actually makes their operation easier and more lucidly arranged, and enables maximum capitalisation on their resources.

Here is an example: the purpose of corporate IT has always been, and will presumably remain to be, the best, fastest, safest and most cost-efficient satisfaction of the demand from the company’s external and internal users. But what would happen to an average company today if it so happened that overnight they had to meet the requirements of 100-150 new employees or 1000-1500 new customers? Each of them has his own computer environment, which means that different software tools and functionalities may be needed. This would be quite a challenge! But what happens in the case of a SMAC infrastructure?

The combination of mobility and the cloud give a uniform and easy-to-calibrate basis. On the user side it is not subject to any device or operating system, thus it can satisfy diverse requirements.

The social solutions integrated with applications enable communication and sharing between the users. In addition to mobility, this gives a special driving force in the efficiency of work.

Due partly to mobility and partly to social activities, a huge amount of data is accumulated in the cloud in relation to the performance of work. Not only the volume, but also the character and use of these data differ from those of the usual record-like data generated in operating systems (Big Data). For the company (and its IT) their analysis, however, yields information that can be used as a basis of fine-tuning its services easily.   
To sum it up: SMAC makes the corporate IT leaner, faster and smarter.




Event Partners

Diamond level partner


Emphasized technological partner


Gold level partners









Emphasized international partner


Silver level partners





Professional partner

Professional partner


Collaborator partners

Collaborator partners



Strategic media partners

Media partners



napi gazdaság