Agenda

Where can digital media signage systems be used in a commercial chain other than advertising? How can a monitor (more than just a television, perhaps a mobile device) operated in the shopping area be used as a direct means of sales and marketing? What opportunities are inherent in interactivity and the interrelationship between databases?  Questions like these and answers to them will be discussed during the lecture.

Using smartphones and the mobile Internet, we have embraced a connected lifestyle. Whether you are in retail, hospitality, transportation, healthcare, education, or government, Cisco Connected Mobile Experiences (CMX) lets you tap into this lifestyle now. Provide your customers with a highly personalized mobile experience that builds loyalty and boosts customer satisfaction. Integrating social networks, data analytics and location information gives the highest information services to empower your business.

The wide spread of mobile technology remains a considerable opportunity in the hands of vendors as it facilitates the maintenance or even increase of their customer base even in a sharp competition.
A in the future online and traditional purchase will be increasingly interlinked, vendors will be able to make targeted and personalised offers, and thus serve customers’ ever larger information requirements.
Motorola Solutions and T-Systems offer joint solutions to facilitate the aforementioned efforts, improve customer satisfaction and, ultimately, turnover.

Increase in energy prices, demand for more efficient corporate operation and tightening environmental regulations urge company and institutional managers to spectacularly cut on energy consumption, the related greenhouse gas emission and costs. T-Systems Optimum Energy Management solution and service offers support to the achievement of these objectives.

A pénzintézetek mindennapos működéséhez, alaptevékenységéhez ma már elengedhetetlen a megfelelő színvonalú infokommunikációs háttér. Ugyanakkor a folyamatosan változó technológiai és piaci körülményekhez nem könnyű házon belülről, a jellemzően hiányos core-rendszerekhez hozzáigazítani a pénzintézetek meglévő rendszereit. Erre való figyelemmel fejlesztette ki extra gyorsan bevezethető instantMoney-rendszerét a T-Systems Magyarország, amelyben a back office- tól és a front office-tól kezdve a főkönyvön és más, rendszeres jelentéseken át egészen az ernyőbanki funkcionalitásig és non-core rendszerekig minden elérhető.  Előadásunkban arra törekszünk, hogy bemutassuk, pontosan milyen kézzel fogható üzleti előnyöket nyújthat egy pénzintézetnek az instantMoney.

Between the various IT systems is it possible to build and maintain integration channels that can survive changes and guarantee going concern?   How can ESB be a fixed point in the ocean of corporate applications and what results may be expected of its introduction?

MKB Bank has had several years of experiences in the business utilisation of network relationships built on the basis of information from bank transactions and external data sources. T-System’s Panorama network analysis tool supports the bank’s activity in the acquisition of potential corporate clients, the identification of cross-sales opportunities between the retail and the corporate clienteles, and capitalisation on the partnership opportunities deriving from banking relations. During the lecture practical examples will be given of the business opportunities of applying network analysis in a banking environment.

While banks as well as telecommunications companies face the difficulties arising
from the unfathomability of services, client education is a duty to be performed in both areas, as the average consumer’s digital maturity and financial  consciousness calls for support. Magyar Telekom is constantly seeking
and applying the marketing and sales methods that contribute to business success despite these difficulties. A few examples will familiarise us with the approaches  well-tried and proved in other sectors, or reassure us that others have also walked similar paths.

ICT üzemeltetési költségek csökkentése és az SLA szint növelése a szolgáltatói szinergiák összehangolásával.

The Telemedicine project replaces hospitalisation, which is costly for every participant, and even visits to consulting rooms, a time-consuming and expensive activity demanding patients a lot of energy. It relies on prevention, the origin of medicine. In our lecture we will also touch upon the experiences obtained since the introduction of the project in Germany.

The audience will be familiarised with the unique framework developed by Pelsoft KFT. specifically for healthcare, which allows the establishment of cloud-based medical applications and online portals. The findings of the European Union’s relevant research and development project will be shown through practical examples.  The healthcare portal for use by the population, a specific system relying on the use of smart televisions and smartphones and an easy-to-use, customisable online application to help the daily running of private and polypractices will be demonstrated. A foretaste will be offered of the “medical building blocks” healthcare specialists and physicians – or patients for their own use – can use to build additional specific programmes. Meanwhile the overall structure of the wireHOSPITAL will be outlined with the massive background that guarantees safe and uninterrupted operation.

During the lecture curiosities will be disclosed of the vision and solutions IBM hopes to use in the future in helping physicians in their work. Such is the “Watson” super-computer, a really efficient assistant to physicians in evidence-based medicine through the processing of natural languages (as proved by its first place won at the US quiz entitled Jeopardy!).

Although the digitalisation of the individual public administration processes poses challenged, it is in the interest of the community. For this reason, in the regulation process efforts are made at enforcing basic principles in government services that result in fast, cheap and efficient official and administrative procedures. In our opinion, implementation is feasible through developments that simplify office work in public administration and make it more transparent. Such are the creation of a regulatory framework that gives the opportunity for interoperability, or a uniform register of addresses. In addition, setting up procedures that can ensure high-level protection for the citizens’ data on the basis of collaboration between various governmental databases is a key consideration in the related developments. This is the actual “digital switch-over” in public administration, in other words, the response of a service provider government to the expectations of a digital age.

As in the past centuries, the preservation of information went without saying, archives safeguard governmental documents dating back to several hundreds of years. However, rocketing ICT development has taken precedence over archiving. Documents made merely a few decades ago have become illegible or uninterpretable. In pessimistic utopias convey the presentiments of a dark age of social amnesia caused by technological obsolescence. The preservation of a national memory and predictable governance both demand archives and IT experts to join forces in the search for a solution for this problem. The recently closed electronic archives project undertook to create the methodology of preserving electronic documents and establish the required infrastructure.

In 2011 the transformation of infocommunication in the state institutional system was launched in a new approach, which fundamentally altered the relationship between the state and the telecommunication market participants.
In addition to providing stable foundations and opportunities for the IT applications of a new public administration structure through the creation of a National Telecommunication Backbone, a new model has also been established within the framework of the National Network Development Project for the task-specific cooperation and function sharing between the state and the market participants.
What has been achieved? Is this model capable of appropriate answers to the challenges posed by the European Union, converging backward regions and introducing market achievements into the public sector?
And then: Where are we heading for?

In his lecture, the president of NBF Mihály Zala will highlight the security challenges of IT systems, and the risks involved in the management of qualified data and open systems. In addition to the elimination of the vulnerability of the critical infrastructure and the systems managing the national data sets, he will discuss general cyber safety issues and touch upon the duties involved in setting up the national cyber security structure. An overview will be given of the current state of cyber security in Hungary and the related opportunities given in PPP (private–public partnership), and an outlook will also be provided to the cyber protection work of international integration organisations.

The primary data center of a business critical system can only protect against hardware and software failures having the necessary redundancy in place. In case of a disaster you would need a standby data center, which provides similar capabilities as the primary data center during a full site outage. The standby or so called hot-backup data center can also be utilized during normal operation, thus taking over part of the workload. In the presentation the business continuity in case of a disaster and the load balance during normal operation will be introduced as part of a real project using Oracle technologies like Exadata Database Machine and Active Data Guard.

Cloud Types and their Implementation. Benefits and Drawbacks in a Simple and Clear Style
Acronyms: IaaS, PaaS, SaaS.
Which services should be migrated to a cloud and which must not?
How is the cloud worth using and how can we avoid defencelessness?
Security, usefulness and costs. A lecture not merely for IT specialists.

In our presentation entitled “Let’s Travel to the Future!” we will show how people may travel in the immediate future, whether on the road, on rail, privately or collectively, and how the currently used vehicles, devices and services will change. We will touch upon the findings of the surveys conducted by the European Union, give a few samples of the objectives and implements set in the European transport strategy, and have a look at the resources available for them. We will highlight a couple of major development trends, giving specific feasible examples first from Europe and then from Hungary. Finally, we will show how T-Systems contributes to the improvement of transport, and the planned directions of developing our solutions and services to this end.

The daily use of smartphones is spreading. As a result of their appearance and uninterrupted development, numerous new areas so far directly unconnected to mobile communication will open up to service providers and users alike. And transport is no exception to this...

During the presentation BKK’s planned and ongoing developments and projects to serve the improvement of cycling, and more specifically, community bicycle transport will be shown. The focus of the presentation will be BUBI, the Budapest Bicycle project started at the end of this summer and implemented by T-Systems Hungary and Csepel Kerékpárgyártó in a joint effort as a consortium. According to the plans, the system will start in the spring of 2014 with 75 additional stations and more than 1100 bicycles for rent, lining Budapest up with other European cities where community bicycle rent systems have been in operation for several years, as mentioned during the lecture. BUBI’s expected time schedule will be presented along with a brief summary of the system to be created and its planned operation.

There are hardly more troublesome moments for a manager or a business decision-maker than those when the company is unproductive. In such moments we precisely know the amount of loss we make each hour, or even minute, in millions of forints. It is the same annoying feeling for a physician to be unable to tell what pathogen has caused a disease in his or her patient. If these two feelings are “added up”, we get the current nightmares of an IT operator responsible for the office and production system of an industrial corporation. The reason is that the IT systems in his care may give room for considerable uneasiness at the risks they are exposed to as well as complexity. Industrial espionage and malware, which are hardly perceptible, if at all, and are prepared on commission of professional cyber criminals and governmental participants, as well as information leakage transform protection to the very basis. On the other hand, system complexity renders it extremely difficult to create uniform strength in security. During the lecture the industrial sector’s current level of exposure to cyber threats will be shown in office, production and ICT areas, and the way T-Systems Hungary helps combat the 21st century’s most serious threat to IT systems will be presented.

The value creating activities of industrial manufacturing companies are focused along the supply chain (in warehouses and production halls). While company management and administrative processes are for the most part given appropriate IT support, attempts at the improvement of the basic workflows that inherently offer competitive edge are typically made only at the level of production technology, despite the fact that costs can be cut and value increased significantly by simple IT solutions in shop-floor processes.

The burdens of industrial companies have increased considerably as a growing production volume must be ensured at dropping costs. According to our experiences, under the current market conditions industrial participants have been able to keep up with competition who can manage their operation and processes in a comprehensive manner.
Relying on case studies, the lecture will offer complex solutions that have become nearly indispensable prerequisites of competitiveness.

The number of mobile Internet users increases in direct proportion to the appearance of smartphones. By now, numerous companies have realised the benefits of mobile Internet or mobile access to the corporate data network. If this is so, what are the reasons for the slower development discussed by several forums? Will I save money if I do not provide everyone with a mobile Internet access? Why do we purchase smartphones? Is it important for me to be accessible even if I am abroad? Is it still expensive? Is the company sufficiently developed to require mobile access to corporate information? I will seek answers, with your help, to these and other questions many of us may be concerned about regarding the favourable and adverse impacts of mobile internet use.

The unquestionable benefits arising from corporate mobility and the power of BOYD frequently reduces emphasis on security during the application of technologies. This situation is made even more difficult by the fact that the manufacturers of mobile devices generally do not optimise new functions with focus on security. However, it is of utmost importance for organisations and companies to be able to safeguard their data assets, while the most sensitive data must be sychronised to telephones and tablets. The external environment is not favourable for this trend, as new mobile device vulnerabilities appear on a daily basis (at the moment we know of several hundreds of thousands), and “data collecting mobiles” are excellent targets for cyber criminals. During the lecture effort will be made at the right setting of our compass in this “magnetic storm” and an attempt will be made at identifying problems (whether external or internal) and giving hints at possible solutions.

“Only measurable things can be improved.” If we accept this assumption and want to support our managers in data-based decision-making in the world of smartphones and tablets, we should build a system that provides relevant information to us irrespectively of places and times. With the help of mobile BI systems, these goals may be achieved. In addition to providing solutions to its clients, T-Systems also supports its own operation by managerial dashboards that can be viewed on BI devices.

Bár a mobilitásban egyre inkább összefonódik a magán és a céges használat, a Samsung KNOX pont abban segíti a Felhasználót, hogy a privát és vállalati információkat megfelelően szétválaszthassa, egyetlen készüléken belül. A Samsung mindezt az igen népszerű Android operációs rendszeren oldotta meg, ezáltal biztosítva azt a szerencsés helyzetet, hogy a céges adatok központilag jobban kezelhetők és magasabb biztonsági szintre helyezhetők legyenek, mindezt egy magánhasználatra is tökéletesen megfelelő eszközön.

Our services provide customers with modern sales and client management solutions that are also accessible by mobile devices, also in the form of cloud services. In the area of sales, marketing, service management, the work of on-site sales representatives and remote customer service officers or leaders is supported by automated business processes, advanced teamwork tools and reports.

Using your own device, work becomes more efficient and convenient. The task of the IT architecture is to ensure the environment in which any device can have access to the required resources irrespectively of its owner, while, naturally, meets the appropriate security requirements.
In order to maintain the security level, certain requirements must be set for one’s own devices connected to the network, in order to prevent any breach of security.
During the lecture solution strategies for the BYOD issue and the technical guidelines recommended by T-Systems will be considered.

Nowadays “Big Data” is one of the most trendy term in information technology. By now the meaning of the term has been diluted: it has become an umbrella term for the implementation technologies, new kind of information, data sources and application roles as well. Now let’s make things clear! What is Big Data good for and it should not be used for?  Does it replace or supplement corporate data warehouses? What do those who have already tried it say?

Client presentation (CIB Bank) I will touch upon the Basel 3 regulation in general and liquidity indicators in particular, and our data warehouse solution developed jointly with CIB will be demonstrated: filling the ALM data market and the product selected by the Italian parent bank (ALMPro) from the data market. The ALMPro application and its impacts on the work done by liquidity management will be outlined.

With cooperation from T-Systems Hungary, MKB Bank Zrt is currently implementing the SAS Campaign management system.
In the lecture various business considerations will be addressed in relation to the introduction of the campaign management system. Should the operative campaign management functionality precede the analytical one, or rather the reverse? You will hear arguments for and against both orders of introduction. What justifies the extension of the operative CRM application by an analytical campaign management? What benefits may be expected of the collaboration between operative and analytical functions?

In the era of information explosion, familiarity with the features of of the information assets of an organisation and their conscious use are appreciated. One of the most important and easiest to measure of these features is redundancy. By reducing redundancy, the used IT resources become more manageable and their efficiency improves. During the lecture T-Systems’ Redundancy Management concept, methodology and framework will be described and used to make data multiplications visible and suitable for planning and removal.

SAS Visual Analytics is a powerful solution built on in-memory technology that enables users to create data visualizations, interactive reports and to derive value from their data faster than ever before and regardless of the amount of data. Besides the data visualization and exploration capabilities the analytic features are tailored for different skill levels so that a wide variety of users can explore data autonomously without learning new skills or engaging IT. The presentation provides an overview of the tool as well as a demonstration of its analytic and reporting capabilities.

A foretaste of Microsoft Business Intelligence supporting solutions (Dashboard solutions, Excel Power Tools, PerformancePoint, SharePoint as a BI platform) through a solution implemented with a customer of ours.

What does outsourcing mean under the altered market and technological conditions of our days? Which are the existing trends and how much they converge to the cloud? How does consumerisation affect the large corporate IT market and outsourcing? How does industrialisation affect managed services? What is the impact of insourcing trends?
During crisis everyone wants to cut costs. The typical direction is “shift left” – from insourcing to outsourcing, remote management, which are already allowed by new technologies.

In a study of a particular case focusing on a specific customer, I will demonstrate TSM’s data centre (collocation, hosting, cloud and operational) competences. Why did the customer choose us first as a collocation site? How did the computer room move to us in relation to an office movement? How did they start to use our IaaS services? How did we take over the manual operation of their server on an SLA basis? And what telecommunication background do we provide for this etc.? We will also shed light on the specific problems encountered during various projects, the thing we have botched, with or without the customer, and the solutions we found for such situations. Concerning the future: What other cloud services are we pondering with the customer and what is our vision for the future in the medium and over the long term?

How can an “earthbound” correspondence of a financial sector participant be migrated and integrated to a cloud today in Hungary if it operation is subject to very tight regulations and correspondence service can be classified as business critical? In my lecture I will focus on the sector of financial institutions while describing the experiences gained during the integration of the correspondence of the sales managers’ network by one of the most significant participants of the Hungarian insurance market.

A HP Labs, valamint a Hewlett-Packard különböző divízióinak kutatási részlegei immár évtizedek óta megbízhatóan szállítják az adatközpontok fejlődése szempontjából megkerülhetetlen technológiákat – ezen fejlesztések közül választottunk ki hármat, amelyek joggal tarthatnak igényt a hazai felhasználók érdeklődésére is. Elsőként az IT talán legenergiatakarékosabb  szerverarchitektúrájáról, a HP MoonShotról esik  majd szó, ami reményeink szerint új utat képes mutatni a pengeszerverek több mint egy évtizeddel ezelőtti megjelenése óta igazán disztruptív technológiával előállni nem képes iparágnak – a teljesítményhatékonyságon túl modularitás, miniatűrizáció és  felügyelhetőség terén is. Ezt követően a HP frissen útjára bocsátott felügyeleti platformja, a OneView különleges képességeit tárgyaljuk, amelyek között olyan ínyencségek is megtalálhatók, mint pl. az üzemltetői csapatok közötti kooperáció elősegítése, a szoftveresen definiálható folyamatsablonok, vagy éppen az automatizált infrastruktúra készletetezés. Végezetül a sort a HP next-gen memóriatechnológiája, a Memristor zárja, amely hitünk szerint a következő évtizedben alapvetően befolyásolja majd a szerverek (és kliensoldali eszközök) evolúcióját.

The essence of cloud services lies in the speed of commissioning, and in this case speed presupposes automation in the performance of duties, processes and provision of services. In addition to speed, however, quality is another important factor during the entire life cycle. This can be ensured if all cloud services are manageable by a single uniform device right from planning, and subsequently, during operation, real-time access is provided to the performance and availability indicators of the relevant elements – applications, servers, storing devices and networks – and all these must be irrespective of the supplier of the virtualisation layer, also in the case of hybrid clouds.

Based on the experience of communication experts, a considerable part of the companies still apply internal communication tools as a routine, and many of them operate in the same way as  years ago. The underlying reason for this problem is that in the past few years communication habits have changed a lot: the younger generations (customers, employees and partners) do not use the same means as we, experienced executives do, their method of communication is completely different. The technology available for us has also changed: perhaps the company has already received the licences of up-to-date communication devices with a software upgrading, all that needs to be done is to reach out for it. However, assessment of the opportunities given in the application of new technologies is not simple, as in the sharp competition, the required analysis should be performed under strong pressure to cut costs. Although technology change could lay the basis of a new kind of cooperation and productivity, thus offering competitive edge for the company...

The “network of things” is a world in which devices we have imagined are connected to the network, in which machines converse with machines to create a more convenient and efficient environment for us with the required information are available on time and appropriately prepared. In this new world, new business models are created, models we could not think of, and they change our current business models.
In the lecture we will show you that this world is closer than you would think. In the Connected Car project, the car, technology and mobile applications converge. People say they like their cars and like their mobile phones, and now the two make a single system.
How can this cooperation improve our driving habits? How can corporate costs be reduced by innovative risk management provided by a mobile application? Answers to all these questions will be provided during the lecture.

In business centres, offices, bank branches and any other public or community areas, moreover, on company corridors, large-size monitors displaying information and advertisements are found in increasing numbers. At last, the conscious application of media surfaces has also started in Hungary, although the breakthrough seen in western countries is still to be waited for. Where are we at the moment? Do we have the tools that can be used in marketing to make technology an increasingly important means of sales and the provision of user experience? The answer is yes, but we need to think somewhat differently.

The Cisco Connected Stadium Vision solution implements a 21st century communications and media infrastructure to create revolutionary new ways to utilize and operate stadiums. Additional investment in the system will not only return in a few years but will also affect positively the utilization and operations of the whole building complex and generate new revenue streams for the facility managing company. It also creates the feeling of top-notch quality, family-like atmosphere and safety, a real sense of community and fans to help holding top quality events with high attendance.

In the company’s clientele an increasingly predominant role is played by the representatives of the new generation in communication, who already live and think completely differently than the customers to which the currently operating Contact Centres were optimised.  In a business perspective the most important question is whether full-scale customer monitoring and liaising irrespectively of media channel types are feasible? How far has technology has advanced in the past decade? What have been achieved and what are the options? What benefit does all this offer to the customer and what change does it impose on the customer service to convert from a cost centre to a profit centre? How are vendors preparing to support these services from the cloud and what contribution can T-Systems Hungary make? 
The lecture will give an introduction to the competence centre of TSM Contact Centre Solutions, which participates in the implementation of and support to complex contact centre solutions and CRM integrations in numerous countries of Europe.

Mobility is no longer a privilege but a fundamental requirement that has become part and parcel of our daily life as a result of the rapid spread of notebooks, smartphones and tablets. Last year the Bring Your Own Device (BYOD) concept became a compulsory element in each single lecture and by now it has become a daily challenge for the IT operators of our corporate clients also in Hungary. Remote Device Management most frequently arises in connection with these topics, but in the lecture we will give a wider interpretation of Remote Device Management, and include fixed devices in them, whether smart metering endpoints or the sensors and actors of intelligent homes. We will introduce our remote device management solution, uniquely convergent in the Hungarian market and resulting from the service development by T-Systems and Magyar Telekom.