In the trade and media section - besides presenting the current market trends - we also present T-Systems’ and Telekom’s competences on the basis of concrete services. During the course of presentations we will elaborate outdoor and indoor customer tracking solutions (Managed Wi-Fi, MotionLogic) that effectively help market players to know more about their customers and enable them to analyze customer habits, movement, demographic composition in order to improve their business results and rationalize their activities. Obviously, we will not forget about info-communication based comfort services either, through which companies can improve their customers’ loyalty and consumer confidence.